Video content has become an increasingly popular medium for businesses to market their products and services. While written content still has its place, there are several compelling statistics that demonstrate the effectiveness of video content over written content in terms of engagement, retention, and conversions. Here are some key statistics that illustrate the benefits of video content:
Increased Engagement - According to a report by Wyzowl, 84% of people say that they have been convinced to buy a product or service after watching a brand's video. This is a clear indication of the effectiveness of video content in terms of engagement and conversion.
Improved Retention - Studies have shown that people retain information better when it is presented in video format. In fact, according to Forbes, viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.
Greater Reach - Video content is more likely to be shared on social media than written content. According to a report by Brightcove, social video generates 1,200% more shares than text and images combined.
Increased Conversion Rates - Video content can lead to higher conversion rates than written content. According to HubSpot, adding a video to a landing page can increase conversion rates by up to 80%.
Mobile-Friendly - With more and more people accessing the internet via mobile devices, video content is a more mobile-friendly medium than written content. Video can be easily watched on mobile devices, making it an ideal medium for businesses to reach their target audience.
In conclusion, the statistics demonstrate that video content is a highly effective medium for businesses to engage their audience, improve retention, increase conversions, and reach a wider audience. While written content still has its place, video content is rapidly becoming the preferred medium for businesses and consumers alike. By creating high-quality, engaging video content, businesses can tap into the power of this medium and drive growth and success.