Updated: Aug 18, 2019
Podcasts are fairly new, and they are becoming increasingly popular at a pretty fast rate. At Nexm
Creative, we work with people who podcast for a variety of reasons. If you own a business, podcasts can play a major role in promoting your business, talking about aspects of your business that you’re passionate about, or talking about things that other people would be interested in learning more about (real estate, fitness, teaching, things like that). Podcasts are also great for people who
are passionate about a hobby or knowledgeable about something that they want to share with the world (think cooking, organizing, photography…). Whatever your reason for thinking about beginning a podcast, it’s an excellent platform for sharing ideas and discussing information that you are passionate about. A lot of people contact us for tips on starting a podcast, so we thought it might be beneficial to write everything down in one, concise, easy-to-read document to make it easier on everyone. Although Nexm Creative is basically turn-key once you get your podcast started, there
are some things to consider along the way. In this blog, we will explain the ins and outs of creating a podcast.
Choose a topic that you can commit to and know a lot about
If you own a company and your goal for hosting a podcast is business-related, the topic should be
pretty easy to come up with
If you are podcasting for fun, make sure to choose a topic that you’re passionate about and one that you’ll be able to talk a lot about
Passion is easy to hear in a podcast. The more passionate you are about a topic, the more interesting you’ll be to listen to therefore making your content more interesting
Who is your audience?
It’s important to know and be able to visualize your target audience. You want to direct your content at a specific population of people so that your content will have direction and not be all over the place
For example, if you are a real estate agent, your audience might be other people who work in your field, people looking to buy or sell houses, or just people interested in real estate in general. Keep this audience in mind as you plan out your episodes. If your target audience is Dave, the real estate agent, write your episodes based on what you think Dave would want to listen to or be interested in
Create a rough layout of your episodes
You’ll need a lot of information about your topic, but the information you present should be organized into different episodes so each episode isn’t just a big jumbled mess of chaotic information
Can you write down 10 episode titles on your subject? Episodes need a focus and, although a
little repetition is fine, you’ll want to present new information in each one
Name your podcast
Keep it short and sweet here but also descriptive. Don’t forget, people are typing in keywords
searching for podcasts, so “Susan’s Podcast” probably won’t do much for you. I’ve come across a lot of clever titles, but there’s no point in a clever title if no one can find it. If you want to use a clever title, consider following it with a descriptive tagline. For example, if your podcast is about becoming vegan, “Green Queen” sounds pretty clever, but doesn’t really tell a whole lot about your podcast. Instead, try something like “Green Queen: A Beginners Guide to Veganism.”
Write a summary/description of your podcast
Be sure that this summary is engaging, and remember to include key words people might search for
When people are scrolling through podcasts, your podcast’s name and artwork will be the first things they see! Make them memorable!
How long should your podcast be?
How long will it take to get your message across?
Most people’s commute is around 20 minutes. The average podcast is just over 40 minutes.
Somewhere within that range is probably a good start, although it really depends on your content. If you have enough interesting content to talk for an hour, go for it! Why shorten it when listeners could benefit from hearing the full hour. On the flip side, if you have 8 minutes of interesting content, don’t try to drag it out for 40 minutes just because you think people want a longer episode. If you think your podcast is going to be too long, you could always choose to make it 2 separate episodes!
Think again about your target audience. If your listeners are retired men in their 60s and 70s, they may have the time to listen to a 2 hour podcast. But if your audience is busy, working moms, a 2 hour podcast might take them weeks to listen to
How often should you release new episodes?
The topic is a little tricky, but pretty much boils down to this: consistency is key. If you think that you can consistently record one podcast a week, fabulous. But, if you can only do once a month, that’s great too, as long as you are consistent. You want your listeners to know what to expect from you
Again-content is key here! If you don’t have enough content to record one episode a week, don’t do it! You want each episode to have rich, interesting content, not average, filler content
If you want to upload a new episode every week, but aren’t sure you’ll have enough content to continue your podcast for as long as you’d like, you could also always “take a page” out of TV’s book, so to speak, and podcast in seasons. You would just need to determine what each season would be about and how many episodes long each one would be
Just like choosing a title for your podcast, it’s important that you choose a descriptive title for each episode as well. You want your titles to be “searchable,” so naming them “episode #4” probably won’t get you very many listeners.
Make sure that when people read your title, they know what that episode is about. “5 Tips to Avoid Teacher Burnout,” for example, is a short but very descriptive title
Decide on a format
At Nexm Creative, we can accommodate up to four people at a time for when you want to bring guests onto your show or host interviews during your episodes. There are a few common ways people choose to format their podcasts.
Each episode is hosted by you-although you can always choose to have guests come on to talk about certain topics
At Nexm Creative, you can have Skype, Zoom calls, or scheduled calls on your show
You and another person are both hosts of the show
Make sure your co-host is just as invested as you are! You don’t want to start a podcast with a co-
host, just to have them dip out after a few episodes.
Many hosts like to interview people who are experts in their podcast’s subject or those who can offer new information or differing viewpoints
Audio only or audio + video
Although podcasts are “audio” in nature, many people choose to do video podcasts. This gives your listeners a face and personality to put with the voice they hear
Having a video to accompany your audio podcast can also be helpful in marketing your podcast since you can post clips to social media
Nexm Creative offers both audio and audio-video podcasting, transcription services, creation of teasers or clips for your social media platforms, closed-captioning services, and much more
Of course, budget plays heavily into the equipment decisions and can ultimately make or break the success of your podcast.
Quality is key here. You don’t want to use cheap equipment because the sound quality will suffer
Nexm Creative uses the top of the line equipment to give your podcast the best sound possible
We can also help you decide on what equipment is best for your podcast needs by just contacting our consulting team
There are so many different types of software used to record audio so definitely pick the one that fits you the best and is easy to use.
At Nexm Creative, we use Logic Pro X with a multitude of professional plugins to make sure your sound is top notch
If you choose to record your podcast on your own, you can always send us your files to edit in studio
We do remote editing for people who aren’t in our immediate area or for those who have already recorded their episode(s) on their own
We can take your audio files and edit out room noise, unwanted “um”s, and mix in sound effects and sponsored ads to make your podcast sound professional and boost its quality
Music for your podcast
At Nexm Creative we create your intro and outro music so you don’t have to worry about music licensing or getting in trouble for using a song without permission. We create custom music/sounds that YOU OWN to fit your brand and give your podcast a professional feel
Publishing your podcast
Distribution of your podcast can be slightly tricky in order to get them on all podcast platforms
Nexm Creative offers full distribution services to all major podcast platforms (iTunes, Spotify, Google Podcasts and more)
If you plan to do this on your own, you will need to sign up with a media hosting service to host your audio files. If you plan to work with us, we will do this for you
A final word of advice
We have seen people with excellent podcasts give up before they have given their podcasts time to gain a solid following. Many famous podcasters have said that it’s taken up to 18 months for their podcasts to become well-known, have subscribers, and make money. Podcasting requires commitment. Don’t expect
your podcast to become famous after 2 episodes. Results do take time.