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Why Podcast?


According to statistics from Music Oomph, over half of the country’s population listens to podcasts, and one third listen to them regularly. In comparison to statistics from 2018, podcast popularity is on the rise. Podcasting is a great way for people to connect with others, and its long-term formatting allows for a deep, meaningful connection between podcasters and their listeners. If statistics aren’t convincing

enough for you, here are three reasons to consider starting your own podcast.


1. Podcasting gives your audience options


Some people like reading blogs or social media posts, some people like watching YouTube videos, and some people like hearing information through podcasts. If you can grab the attention of all of your

prospective clients through the avenues that they prefer to get information from, you have the potential to gain and retain many more clients than if you were to only distribute information through one platform.


2. Podcasts are on the rise


Like I mentioned earlier, more and more people are listening to podcasts. 168 million people in the United States listen to podcasts. That’s a lot of people. If you’re not podcasting, you’re missing out on

getting your content in front of millions of people.


3. Podcasting can make you money


For more information on this, check out our other blog post about monetizing your podcast. I’ll give it to you short and sweet here though: podcasting pays more than YouTube videos and web advertisements

when you break it down by cost per listens. There are a TON of ways to make money with your podcast.


4. Podcasting keeps you in constant contact with your audience

Once someone subscribes to your podcast, he or she is choosing to listen to you on a regular basis. Make sure your podcasts are consistent so your listeners know when to listen and you stay at the forefront of their mind.


There are a lot of benefits to starting a podcast. When it comes down to it, so many businesses are starting podcasts, that if people aren’t getting their information from your podcast, they’re going to get it from your competitor’s podcast. Can you really afford not to podcast?

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